Technology with... Pride

British tradition made accessible through technology.

See how

Privileged to provide a digital ticketing system for the Ministry of Defence (MoD)

Celebrating all the pomp and pageantry, with less of the paperwork

Since 1748 this parade has marked the official birthday of The Sovereign

The Queen has taken the salute at every parade since coming to the throne in 1952.

Members of the public can watch the ceremony by applying for tickets through the ballot.

The Challenge

Replacing a paper-based ticketing and manual payment system that’s existed for nearly 270 years.

Managing payments from 150 countries, catering for audiences unfamiliar with online bookings.

Applying maximum discretion and security around VIP allocations.

Meeting exacting MoD assurance standards and Cabinet Office criteria.

Increasing overall applications and revenue to the ceremonies.

Our Solutions

The Queen’s Birthday Parade Ticketing Service, a streamlined online platform to purchase tickets, based on our SPIKA Events solution.

Gathering survey and ratings data to ensure the platform is led by users.

Becoming fully compliant with GDPR and the government digital standards (GDS).

Key Wins

Enabling over 60,000 people from over 150 countries to purchase tickets and/or enter a public ballot.

Increasing overall applications by 300%.

Offering London District valuable visitor insight and improved communication attendees.


"There is much that can be gleaned from the agile approach and genuine cooperation displayed between London district and SPIKA"

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