Global loyalty & consumer engagement platform
Context
SPIKA helped build, scale and continuously evolve Disney Movie Rewards, connecting loyalty, customer data, content and commerce across international markets.
Working alongside Disney's in-house teams, we combined strategic advice, technical delivery and ongoing optimisation to create a programme that engaged millions of customers worldwide for a decade.
PROGRAMME AT SCALE
The challenge
Disney wanted to replace its original US-only loyalty scheme, delivered by a third party, with a partner capable of building and scaling a global experience that could drive incremental purchases, deepen engagement and create a trusted source of first-party customer insight.
The work
Migrated, cleansed and unified millions of customer, account and behavioural records to create a trusted data foundation.
Built and evolved the earning, rewards, offers, fulfilment and customer-care ecosystem using behaviour to improve relevance and engagement.
Advised on integration strategy and led complex integrations with 40+ systems, including major entertainment and commerce partners.
Worked with Disney's teams to test, measure and evolve the programme, with an always-on delivery model and around 26 feature releases each year.
Impact
Participating members bought substantially more movies each year.
Disney research found the programme generated incremental revenue equal to eight times its annual cost.
Continuous delivery kept the global programme evolving.
Client perspective
“Projects and enhancements are always on time, on budget, delivered by a team of subject matter experts with hands-on involvement from the owners themselves.”
Mike Ridgewell, The Walt Disney Studios
A focused challenge or the wider ecosystem
