Grow customer value
We help you increase frequency, spend, retention and loyalty by focusing on the customers and moments that matter most.
Customer technology consultancy and delivery partner
We make customer
technology work.
We help you understand your customers and their behaviour, build data you can trust, and connect your technology, processes and people. We turn insight into practical action that improves customer experiences, strengthens engagement and delivers commercial value, while creating the foundations for smarter, more connected ways of working.
Proof in practice.
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The Challenge
Value gets lost
in the gaps.
When customer data, systems and teams do not work together, opportunities to improve experiences and grow customer value are harder to realise. Often, the next step is to make better use of what you already have.
Progress doesn’t always require a new platform, complete transformation or major technology investment.
Between insight and action
You have customer data and insight, but turning it into useful segments, targeted campaigns, connected journeys or better decisions is harder than it should be.
Between data and technology
Customer data sits across disconnected CRM, loyalty, commerce and digital systems, making it difficult to build a consistent customer view and act on it.
Between strategy and delivery
Plans stall when teams lack capacity, ownership is unclear and competing priorities make it difficult to turn agreed ideas into delivered work.
What we do
Turn customer understanding
and technology into growth.
Improve marketing performance
Put your customer insight to work. We help you act faster, personalise engagement and understand what improves marketing performance.
Get more from technology investment
We help you get more from the platforms you already have, identify what is missing and connect technology investment to your business goals.
Reduce complexity and delivery risk
We bring your teams, agencies and technology partners together around clear priorities and responsibilities, helping you keep delivery on track.
How SPIKA creates value
Unlock value.
Connect what matters.
You can bring us a focused challenge or ask us to work across your wider customer ecosystem. We combine strategy, implementation and optimisation to help you make progress quickly, deliver value early and build on what works.
STRATEGY, DELIVERY AND OPERATIONS
We work alongside your team to design, build, connect and run what you need. From technology implementation to campaigns and loyalty programmes, we stay involved to measure results and improve performance.
Customer understanding & growth
We help you understand your customers, what shapes their behaviour and where the opportunities lie. Together, we turn that insight into practical priorities for growth.
- Customer strategy
- Segmentation
- Value analysis
- Measurement
Trusted customer foundations
We bring your customer data together, improve its quality and work with your team to establish clear ownership, so you can trust it for insight, personalisation and focused applications of AI.
- Data models
- Quality
- Governance
- AI readiness
Connected customer technology
We work with you to decide what technology to keep, improve, connect, buy or build. Then we integrate, implement and develop what you need to make it work.
- Ecosystem strategy
- Selection
- Integration
- Implementation
- Bespoke build
Customer engagement & experience
We work alongside your team to design and deliver connected journeys, campaigns, loyalty programmes and personalised experiences. We help you measure results and keep improving engagement and commercial performance.
- Campaign delivery
- Digital experiences
- CRM
- Loyalty programmes
TRUSTED DATA MAKES AI MORE USEFUL
Trusted foundations for intelligent customer experiences.
Better customer experiences start with understanding what people want and need. What customers tell you directly and show through their behaviour often provides stronger signals than assumptions or predictions. Bringing these signals together into a clear, trusted customer view, supported by actionable data, connected systems and well-defined ways of working, enables better decisions, more relevant experiences and a stronger foundation for AI.
We work alongside brand and marketing teams, in-house and external agencies, and product and engineering partners to strengthen these foundations and turn ideas into practice.
Hands-on expertise, building on your team’s strengths.
Ready to get more from your customer technology?
Our work
Proof in practice.
Commercial impact, better customer experiences and reliable delivery. Proven in practice and at scale.
Global loyalty & consumer engagement
Creating magical customer moments around the globe.
- 2.3× more purchases
- 8× incremental revenue
- 15 years
Global CRM, data & engagement
Connecting consumers across a global brand portfolio.
- #1 digital spirits benchmark
- 30+ brand-market rollouts
- 10+ years
VIP+ points-based loyalty
Scaling cinema loyalty for millions of moviegoers.
- 30M+ monthly visitors
- 3,000 transactions / sec
- 400+ care agents
Global ticketing, guest experience & event operations
Powering the King's Birthday Parade and royal events.
- 300K+ ticket sales
- 80+ countries
- 9+ years
Digital health & clinical research
Turning world-leading health research into digital experiences people can use.
Supporting researchers and clinical teams with the technology, data and digital experiences needed to take innovative health programmes from concept into trials and real-world use.
- 15+ years of collaboration
- 30+ projects & programmes
- 11 countries
Brands and partners we’ve worked with
A selection of organisations we've supported across strategy, technology and delivery.
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Why SPIKA
Technology should never become the centre of the conversation. People should.
Deep expertise.
Human judgement.
THE PEOPLE BEHIND SPIKA
Two brothers. A shared commitment.
We founded SPIKA in 2003 to help organisations use technology to build better relationships with their customers. Today, we bring customer understanding, data and technology together with the practical delivery needed to make a difference.
What matters to us is how we work with you. We stay close to the work, bring experienced people into your team and build lasting relationships through honest advice, clear communication and care for the outcome.
Johan and Tomas Björklund, brothers and co-founders of SPIKA.
WHAT YOU CAN EXPECT FROM US
Human-first and customer-led
We start with customers, commercial priorities and the people responsible for delivering change. The focus is on outcomes, not on promoting a particular platform.
You always get the A-team
The people you meet are the people who stay involved throughout the engagement, from strategy through to delivery.
Breadth, depth and diplomacy
Strong customer and commercial understanding combines with deep expertise in data, technology and delivery. Everything is communicated with judgement, clarity and tact.
Technology-agnostic and accountable
We recommend what is right, remain closely involved in what we help to create, and work alongside teams through delivery and continuous improvement.
Client perspective
“SPIKA is a rare partner that pairs deep technical proficiency with ‘human-friendly’ marketing services.
They are fantastic CRM collaborators.”
Chris WindebankFormer Digital Director, Bacardi
SPIKA IN NUMBERS
25+years delivering customer engagement technology
50+markets served by our solutions
200M+customers engaged through our solutions
10+years of partnership with longstanding clients
Contact
What would you like to achieve?
Bring us a customer opportunity, a technology challenge or an idea you want to put into practice. We’ll help you identify a useful next step and make sure the right senior people are involved.
Drop us a line at hello@spika.com
Prefer to talk? +44 (0) 20 3948 1255