Grow customer value
Increase frequency, spend, retention, loyalty and lifetime value by focusing on the customers and moments that matter.
Customer technology consultancy and delivery partner
We make customer
technology work.
We help you understand your customers and their behaviour, build data you can trust, and connect your technology, processes and people. We turn insight into practical action that improves customer experiences, strengthens engagement and delivers commercial value, while creating the foundations for effective use of AI.
Proof in practice.
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The Challenge
Value gets lost
in the gaps.
When customer data, systems and teams do not work together, opportunities to improve experiences and grow customer value are harder to realise. Often, the next step is to make better use of what you already have.
Progress doesn’t always require a new platform, complete transformation or major technology investment.
Between insight and action
Customer insight doesn't always reach the people, systems and decisions where it could make a difference.
Between data and technology
Useful data and capabilities sit across platforms that don't connect as well as they could.
Between strategy and delivery
Clear priorities can lose momentum when ownership, capacity or coordination is missing.
What we do
Turn customer understanding
and technology into growth.
Improve marketing performance
Turn insight into faster activation, more relevant engagement, better personalisation and clearer measurement.
Get more from technology investment
Make existing platforms work harder, add only what is needed and connect investment to business outcomes.
Reduce complexity and delivery risk
Create clearer priorities, stronger ownership and practical alignment across teams, agencies and vendors.
How SPIKA creates value
Unlock value.
Connect what matters.
You can bring us a focused challenge or ask us to work across your wider customer ecosystem. We combine strategy, implementation and optimisation to help you make progress quickly, deliver value early and build on what works.
STRATEGY, DELIVERY AND OPERATIONS
We work alongside your team to design, build, connect and run what you need. From technology implementation to campaigns and loyalty programmes, we stay involved to measure results and improve performance.
Customer understanding & growth
Identify the customers, behaviours, journeys and moments that drive value, then turn those insights into clear commercial priorities.
- Customer strategy
- Segmentation
- Value analysis
- Measurement
Trusted customer foundations
Bring your customer data together, improve its quality and establish clear ownership. Create reliable foundations for insight, personalisation and focused applications of AI.
- Data models
- Quality
- Governance
- AI readiness
Connected customer technology
Decide what technology to keep, improve, connect, buy or build, then make it work through integration, implementation and custom development.
- Ecosystem strategy
- Selection
- Integration
- Implementation
- Bespoke build
Customer engagement & experience
Design and deliver connected customer journeys, campaigns, loyalty programmes and personalised experiences that strengthen engagement, then measure and improve their commercial impact.
- Campaign delivery
- Digital experiences
- CRM
- Loyalty programmes
READY FOR AI
Trusted foundations for intelligent customer experiences.
Better customer experiences start with understanding what people need. AI delivers when built on reliable customer data, connected systems and clear ways of working. It should build on what customers tell you and show you through their preferences and behaviour, never override it with assumptions.
We work alongside brand and marketing teams, in-house and external agencies, and product and engineering partners to strengthen these foundations and turn ideas into practice.
Hands-on expertise, building on your team’s strengths.
Have an opportunity in mind for your team or your clients?
Our work
Proof in practice.
Commercial impact, better customer experiences and reliable delivery. Proven in practice and at scale.
Global loyalty & consumer engagement
Creating magical customer moments around the globe.
- 2.3× more purchases
- 8× incremental revenue
- 15 years
Global CRM, data & engagement
Connecting consumers across a global brand portfolio.
- #1 digital spirits benchmark
- 30+ brand-market rollouts
- 10+ years
VIP+ points-based loyalty
Scaling cinema loyalty for millions of moviegoers.
- 30M+ monthly visitors
- 3,000 transactions / sec
- 400+ care agents
Global ticketing, guest experience & event operations
Powering the King's Birthday Parade and royal events.
- 300K+ ticket sales
- 80+ countries
- 9+ years
Digital health & clinical research
Turning world-leading health research into digital experiences people can use.
Supporting researchers and clinical teams with the technology, data and digital experiences needed to take innovative health programmes from concept into trials and real-world use.
- 15+ years of collaboration
- 30+ projects & programmes
- 11 countries
Brands and partners we’ve worked with
A selection of organisations we've supported across strategy, technology and delivery.
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Why SPIKA
Technology should never become the centre of the conversation. People should.
Deep expertise.
Human judgement.
THE PEOPLE BEHIND SPIKA
Two brothers. A shared commitment.
We founded SPIKA in 2003 to help organisations use technology to build better relationships with their customers. Today, we bring customer understanding, data and technology together with the practical delivery needed to make a difference.
What matters to us is how we work with you. We stay close to the work, bring experienced people into your team and build lasting relationships through honest advice, clear communication and care for the outcome.
Johan and Tomas Björklund, brothers and co-founders of SPIKA.
WHAT YOU CAN EXPECT FROM US
Human-first and customer-led
We start with customers, commercial priorities and the people responsible for delivering change. The focus is on outcomes, not on promoting a particular platform.
You always get the A-team
The people you meet are the people who stay involved throughout the engagement, from strategy through to delivery.
Breadth, depth and diplomacy
Strong customer and commercial understanding combines with deep expertise in data, technology and delivery. Everything is communicated with judgement, clarity and tact.
Technology-agnostic and accountable
We recommend what is right, remain closely involved in what we help to create, and work alongside teams through delivery and continuous improvement.
Client perspective
“SPIKA is a rare partner that pairs deep technical proficiency with ‘human-friendly’ marketing services.
They are fantastic CRM collaborators.”
Chris WindebankFormer Digital Director, Bacardi
SPIKA IN NUMBERS
25+years delivering customer engagement technology
50+markets served by our solutions
200M+customers engaged through our solutions
10+years of partnership with longstanding clients
Contact
What would you like to achieve?
Bring us a customer opportunity, a technology challenge or an idea you want to put into practice. We’ll help you identify a useful next step and make sure the right senior people are involved.
Drop us a line at hello@spika.com
Prefer to talk? +44 (0) 20 3948 1255